Rejuvenating the Marketing Mix
Rejuvenating the Marketing Mix The marketing mix concept is an essential part of marketing theory. But describing the concept and putting it to effective use are two different things. In this article, the author reviews the elements of the marketing mix and lends insight into …
5 Tips for Developing a Content-Focused Social Media Strategy
In today’s oversaturated digital world, users are not engaged by mindless jabber from brands. Meanwhile, many networks are cutting down on the amount of organic branded content shown to users. …
AIDA Model
The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models. Many marketers find it useful, perhaps since we apply it daily whether consciously or subconsciously when we're thinking how to make our marketing communications effective. …
How to use the 7Ps Marketing Model
The 7Ps helps companies to review and define key issues that affect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix. …
Classic Marketing Models
Most would agree that models are useful "Mind Tools" to structure thinking and communicate a strategy, but there's a problem. Over the years, many models have been developed and some are academic rather than of practical application in the "real world". So many marketing …
LinkedIn Marketing Strategy for 2020
LinkedIn is currently in the process of testing and rolling out new marketing features LinkedIn Releases Expected Before The End of 2019: 2019 will soon be coming to an end, but not before we see exciting new features from LinkedIn including updates to LinkedIn pages, …
Why its Important to get a Professional
Many people assume that working with professionals is too expensive, so they choose the cheaper option instead. Yes, professionals are costlier. But if you think professionals are highly-priced just wait until you hire an amateur! Most companies don’t really understand the significance of having a …
Difference Between Marketing, Advertising and Branding?
In order to explain and help others understand marketing--namely the differences between marketing, advertising, and branding--I ask them to apply each of these concepts to themselves personally. When you do, this is what it would look like. …
Voice Search and Digital Marketing
Voice search is the technology which allows the user to use voice in search queries across different devices. The Google voice search utilization among the users has increased progressively. Today, people use the technology to pass the time, and voice search is designed to enhance …
The Potential and Influence of QR Code Marketing on Business
A simple box you often see on products, posters, and brochures plays a significant role in marketing. Quick Response or QR code is a simple way to engage the audience or drive traffic to the website. Whatever the marketing purpose of QR code, it can …
- 1
- 2
