Rejuvenating the Marketing Mix
Rejuvenating the Marketing Mix The marketing mix concept is an essential part of marketing theory. But describing the concept and putting it to effective use are two different things. In this article, the author reviews the elements of the marketing mix and lends insight into how these elements …
The Potential and Influence of QR Code Marketing on Business
A simple box you often see on products, posters, and brochures plays a significant role in marketing. Quick Response or QR code is a simple way to engage the audience or drive traffic to the website. Whatever the marketing purpose of QR code, it can add value to …
