A simple box you often see on products, posters, and brochures plays a significant role in marketing. Quick Response or QR code is a simple way to engage the audience or drive traffic to the website. Whatever the marketing purpose of QR code, it can add value to the brand.
There are billions of people in the world who have access to the internet. Recent market research shows that 68% of internet users’ traffic is coming from mobile devices. The expansion of new technologies and their introduction to marketing strategies is underway.
QR code can have multiple purposes when it comes to marketing. Although its capabilities are limited, the simple code can create wonders in audience response. Their implementation to brochures, posters, and business cards has been used for quite some time. However, creative ideas can change a simple to extraordinary experience for the consumer.
Consumers are tired of slow-consuming content; it is becoming more important for brands to be good entertainers than good producers. Statistics show there will be 2.87 billion cellphone users by 2020, and the market will switch to smartphone devices. QR code is relatively quick to create, and it can enhance the engagement of the users coming from mobile phones.
Effective Ways to Use QR Codes for Business or Personal Marketing
Since 2011, QR code has taken center stage in marketing; in only three months, there were over a thousand codes available in public. QR is much like a price tag, a scannable element in printed or digital form. Each smartphone today has a code scanner, which in simple terms, turns an ordinary box into an engagement factor.
Where can you place a QR code?
- Business Cards
- Food Packaging
- Product Packaging
- Clothing Labels and Prints
- Table Tents
What Can QR Code Do for You and Your Business?
QR Code and its function depend on the nature of the business, marketing strategy, and your needs.
Lead the User to a Website Landing Page
Lead a visitor to your website or landing page, where you can represent the company. Users should not have any doubts about who you are and what you do after they access this page.
Dial a Phone Number
Easily placed anywhere, it can be one of the advantages while in the conference room. The code can be set to dial a number.
Access Freelancers’ or Companies’ Portfolio
Artists and designers have a lot of work to show. The innovative and creative way of displaying your portfolio will be well appreciated.
Display the Engaging Visual Element
Static events, such as exhibitions, can be given a new life through visual elements or augmented reality.
Send a Message
A message can be convenient when a user needs to contact your support, sales, or any other segment of the company.
Send an Email
As is the case with a message, the receiver can instantly send an email to a specific department.
Businesses which have apps as a product or addition to their business can easily set the code to download the app from the store.
Restaurants engage their guests with visual content or menu which appears when the user scans the code.
More often, a marketing strategy includes promotions, sales, post-sales packaging, and giveaways in a QR Code.
There are many other potential uses for QR. The code can be used to send a tweet, deliver an instructional video, or guide a receiver to an exclusive video on YouTube. The only limit are the boundaries of QR technology and the imagination of the marketing team leading the project.
The influence of technology on marketing is evident through the feedback of clients and customers who support the brands keeping up with the future. Each different step in the marketing strategy leads a potential customer to the door of your business.